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Effective Assets, Inc.

● SEC registered since 2021CRD 285744SEC# 801-120391
Export (members)
Reg. AUM
$165.1M
Employees
2
Accounts
410
Location

Effective Assets, Inc. assets under management

Effective Assets, Inc. is an SEC-registered investment adviser. The firm has been registered since 2021. It reports $165.1 million in regulatory assets under management and employs 2 people.

Effective Assets, Inc. owners & executives

1 reported
NameTitleOwnershipSince
Justin Everett Martello ControlCfp And CcoOver 75%2016

Frequently asked questions

How much does Effective Assets, Inc. manage?

Effective Assets, Inc. reports $165.1 million in regulatory assets under management on its Form ADV.

How many employees does Effective Assets, Inc. have?

Effective Assets, Inc. reports 2 employees.

Does Effective Assets, Inc. disclose fund performance?

Effective Assets, Inc. is not required to publicly disclose fund returns. Form ADV filings include assets, ownership, and service providers, shown above.

Contact & registration

Phone510-549-2525
Fax510-295-2621
Office hoursBy Appointment Only
SEC regionChicago Regional Office (CHRO)
Discloses disciplinary historyNo

Regulatory AUM

$165.1M▲ 9%
Jan '25 — $151.3MFeb '25 — $151.3MMar '25 — $151.3MApr '25 — $151.3MMay '25 — $151.3MJun '25 — $151.3MJul '25 — $151.3MAug '25 — $151.3MSep '25 — $151.3MOct '25 — $151.3MNov '25 — $151.3MDec '25 — $151.3MJan '26 — $151.3MFeb '26 — $165.1MMar '26 — $165.1MApr '26 — $165.1MMay '26 — $165.1MJun '26 — $165.1M
Jan '25Form ADV, monthlyJun '26

How this firm compares

Regulatory AUMTop 80%
Larger than 20% of 16,271 advisers
EmployeesTop 86%
More than 14% of 16,825 advisers

Assets under management

$165.1Mregulatory AUM
Discretionary $160MNon-discretionary $5.2M