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Proffitt & Goodson Inc.

● SEC registered since 1986CRD 105278SEC# 801-28292Knoxville, TN
Export (members)
Reg. AUM
$797.7M
Employees
9
Accounts
971
Location
Knoxville, TN

About Proffitt & Goodson

Proffitt & Goodson is a fiduciary wealth firm serving multigenerational families, retirees, and institutions such as foundations and endowments. It offers personalized planning across investments, estate considerations, cash flow, and income strategies.
Summary based on the firm’s website.

Proffitt & Goodson Inc. assets under management

Proffitt & Goodson Inc. operates as an SEC-registered investment adviser based in Knoxville, TN. The firm has been registered since 1986. It reports $797.7 million in regulatory assets under management and employs 9 people.

Proffitt & Goodson Inc. owners & executives

3 reported
NameTitleOwnershipSince
David Norton Goodson ControlPrincipal & Advisor25-50%1986
Michael Stephen Cermak ControlPrincipal & Advisor10-25%2026
Neil Walker Goodson ControlPrincipal, Advisor & Chief Compliance Officer50-75%2019

Frequently asked questions

How much does Proffitt & Goodson Inc. manage?

Proffitt & Goodson Inc. reports $797.7 million in regulatory assets under management on its Form ADV.

How many employees does Proffitt & Goodson Inc. have?

Proffitt & Goodson Inc. reports 9 employees.

Where is Proffitt & Goodson Inc. located?

Proffitt & Goodson Inc. is based in Knoxville, TN and has been SEC-registered since 1986.

Does Proffitt & Goodson Inc. disclose fund performance?

Proffitt & Goodson Inc. is not required to publicly disclose fund returns. Form ADV filings include assets, ownership, and service providers, shown above.

Contact & registration

Address4800 Old Kingston Pike, Ste 200, Knoxville, TN 37919-6424
Phone865-584-1850
Fax865-584-1852
Office hours8:30 a.m. - 5:00 p.m.
SEC regionAtlanta Regional Office (ARO)
CIK1123812
Discloses disciplinary historyNo

Regulatory AUM

$797.7M▲ 17%
Mar '25 — $680.2MApr '25 — $680.2MMay '25 — $680.2MJun '25 — $680.2MJul '25 — $680.2MAug '25 — $680.2MSep '25 — $680.2MOct '25 — $680.2MNov '25 — $680.2MDec '25 — $680.2MJan '26 — $680.2MFeb '26 — $680.2MMar '26 — $797.7MApr '26 — $797.7MMay '26 — $797.7MJun '26 — $797.7MJul '26 — $797.7MAug '26 — $797.7MSep '26 — $797.7MOct '26 — $797.7M
Mar '25Form ADV, monthlyOct '26

How this firm compares

Regulatory AUMTop 37%
Larger than 63% of 16,389 advisers
EmployeesTop 43%
More than 57% of 16,799 advisers

Assets under management

$797.7Mregulatory AUM
Discretionary $779.2MNon-discretionary $18.5M