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The ETF Store, Inc.

● SEC registered since 2018CRD 148229SEC# 801-112654Overland Park, KS
Export (members)
Reg. AUM
$168.2M
Employees
6
Accounts
636
Location
Overland Park, KS

The ETF Store, Inc. assets under management

The ETF Store, Inc. is an investment advisory firm registered with the SEC based in Overland Park, KS. The firm has been registered since 2018. It reports $168.2 million in regulatory assets under management and employs 6 people.

The ETF Store, Inc. owners & executives

4 reported
NameTitleOwnershipSince
Conor Randal KellyDirect Owner5-10%2022
Nathan Geraci ControlPresident, CcoUnder 5%2008
Novadius Holdings LLC ControlDirect OwnerOver 75%2024
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Frequently asked questions

How much does The ETF Store, Inc. manage?

The ETF Store, Inc. reports $168.2 million in regulatory assets under management on its Form ADV.

How many employees does The ETF Store, Inc. have?

The ETF Store, Inc. reports 6 employees.

Where is The ETF Store, Inc. located?

The ETF Store, Inc. is based in Overland Park, KS and has been SEC-registered since 2018.

Does The ETF Store, Inc. disclose fund performance?

The ETF Store, Inc. is not required to publicly disclose fund returns. Form ADV filings include assets, ownership, and service providers, shown above.

Contact & registration

Address7300 West 110th Street, Suite 870, Overland Park, KS 66210
Phone877-365-3837
Fax877-715-8416
Office hours8:00 a.m. - 5:30 p.m.
SEC regionDenver Regional Office (DRO)
Discloses disciplinary historyNo

Regulatory AUM

$168.2M▲ 29%
Mar '25 — $130.2MApr '25 — $130.2MMay '25 — $130.2MJun '25 — $130.2MJul '25 — $148.2MAug '25 — $148.2MSep '25 — $148.2MOct '25 — $148.2MNov '25 — $148.2MDec '25 — $148.2MJan '26 — $148.2MFeb '26 — $148.2MMar '26 — $168.2MApr '26 — $168.2MMay '26 — $168.2MJun '26 — $168.2M
Mar '25Form ADV, monthlyJun '26

How this firm compares

Regulatory AUMTop 80%
Larger than 20% of 16,271 advisers
EmployeesTop 56%
More than 44% of 16,825 advisers

Assets under management

$168.2Mregulatory AUM
Discretionary $151.6MNon-discretionary $16.6M