| Jackson National Asset Management, LLC | Lansing | $246.3B | — |
| Plante Moran Financial Advisors, LLC | Southfield | $25.12B | — |
| Ottawa Avenue Private Capital, LLC | Grand Rapids | $22.95B | 28 |
| Yousif Capital Management, LLC | Bloomfield Hills | $14.73B | — |
| Bricktown Capital LLC | Detroit | $11.67B | — |
| Gregory J. Schwartz & Co., Inc. | Bloomfield Hills | $10.49B | — |
| McQueen Financial Advisors II, Inc. | Clawson | $10.09B | — |
| Hantz Financial Services, Inc. | Southfield | $10B | 3 |
| Zhang Financial LLC | Portage | $8.37B | — |
| Sigma Planning Corporation | Ann Arbor | $6.1B | — |
| Rehmann Capital Advisory Group, LLC | Lansing | $5.27B | — |
| Advance Capital Management Inc | Southfield | $4.98B | — |
| Mainstay Capital Management, LLC | Grand Blanc | $4.84B | — |
| Capital Asset Advisory Services, LLC. | Williamston | $4.64B | — |
| Advisory Alpha, LLC | Holland | $4.37B | — |
| Azimuth Capital Investment Management LLC | Bloomfield Hills | $3.99B | — |
| Corecap Advisors, LLC | Southfield | $3.99B | — |
| Schwartz Investment Counsel Inc | Plymouth | $3.79B | — |
| Red Cedar Investment Management, LLC | Grand Rapids | $3.33B | 1 |
| Strategies Wealth Advisors, LLC | Grand Rapids | $3.29B | 2 |
| Retirement Income Solutions, Inc. | Ann Arbor | $2.97B | — |
| Regal Investment Advisors LLC | Kentwood | $2.88B | — |
| Brick Capital Management Inc | East Lansing | $2.84B | — |
| Norris Perne & French LLP | Grand Rapids | $2.69B | — |
| Ipex, Inc. | Plymouth | $2.65B | — |
| Deroy & Devereaux Private Investment Counsel, Inc. | Bloomfield Hills | $2.58B | — |
| Seizert Capital Partners, LLC | Birmingham | $2.48B | — |
| Sigma Investment Counselors, Inc. | Northville | $2.17B | — |
| Well Done, LLC | Holland | $2B | — |
| Center for Financial Planning Inc | Southfield | $1.97B | — |
| Diversified Portfolios Inc | Bloomfield Hills | $1.94B | — |
| Modell Capital Management LLC | Bloomfield Hills | $1.88B | — |
| Blue Chip Partners, LLC | Farmington Hills | $1.88B | — |
| Rockbridge Growth Equity Management, L.P. | Detroit | $1.84B | 10 |
| Strategic Investment Advisors, LLC | Novi | $1.82B | — |
| O2 Investment Partners, L.P. | Bloomfield Hills | $1.81B | 13 |
| Clarkston Capital Partners, LLC | Rochester | $1.71B | 1 |
| Signal Advisors Wealth, LLC | Detroit | $1.69B | — |
| USA Financial Exchange LLC | Ada | $1.64B | — |
| The Nemes Rush Group, LLC | Novi | $1.62B | — |
| Bloom Advisors, Inc. | Farmington Hills | $1.62B | — |
| Planning Alternatives Ltd | Birmingham | $1.54B | — |
| Robinson Capital Management, LLC | Grosse Pointe Farms | $1.54B | — |
| Spartan Wealth Advisory Services LLC | Bingham Farms | $1.48B | — |
| Flexible Plan Investments Ltd | Bloomfield Hills | $1.48B | — |
| Midwest Capital Advisors, LLC | Grand Rapids | $1.36B | — |
| Centennial Securities Company Inc | Grand Rapids | $1.34B | — |
| Fiduciary Financial Advisors | Grand Rapids | $1.33B | 2 |
| Cws Financial Advisors LLC | Kalamazoo | $1.33B | — |
| Lvm Capital Management Ltd | Portage | $1.31B | — |