| Robert W. Baird & Co. Incorporated | Milwaukee | $394.07B | 3 |
| Northwestern Mutual Investment Management Company, LLC | Milwaukee | $323.08B | 25 |
| Artisan Partners Limited Partnership | Milwaukee | $183.62B | 10 |
| Tidal Investments LLC | Milwaukee | $45.83B | — |
| Members Capital Advisors, Inc. | Madison | $39.46B | 6 |
| Mason Street Advisors, LLC | Milwaukee | $39.08B | — |
| National Investment Services of America, LLC | Milwaukee | $16.25B | 12 |
| Madison Investment Advisors, LLC | Madison | $13.84B | — |
| Fiduciary Management, Inc. | Milwaukee | $11.36B | — |
| Heck Capital Advisors, LLC | Rhinelander | $11.31B | — |
| Johnson Wealth Inc. | Milwaukee | $10.35B | — |
| Harbour Investments, Inc. | Madison | $9.6B | — |
| Orgel Wealth Management, LLC | Altoona | $9.55B | — |
| Annex Advisory Services, LLC | Brookfield | $8.05B | — |
| Provident Trust Company | Waukesha | $6.86B | — |
| Nicholas Co Inc | Milwaukee | $6.08B | — |
| Dana Investment Advisors Inc | Waukesha | $6.08B | — |
| Geneva Capital Management LLC | Milwaukee | $5.6B | — |
| Baker Tilly Wealth Management, LLC | Madison | $5.19B | — |
| Madison Asset Management, LLC | Madison | $4.86B | — |
| Nicolet Advisory Services, LLC | Green Bay | $4.29B | — |
| North Star Asset Management Inc | Neenah | $3.35B | — |
| Thompson Investment Management, Inc. | Madison | $3.08B | — |
| Resonant Capital Advisors, LLC | Madison | $2.96B | — |
| Kellogg Asset Management, LLC | Green Bay | $2.86B | — |
| Reinhart Partners, LLC | Mequon | $2.47B | — |
| Gateway Wealth Partners, LLC | Appleton | $2.28B | — |
| 1834 Investment Advisors Co. | Milwaukee | $2.2B | — |
| Ellenbecker Investment Group, Inc. | Waukesha | $2.06B | — |
| Operose Advisors LLC | Milwaukee | $2.04B | 2 |
| Hammes Realty Advisors, LLC | Milwaukee | $2.02B | 5 |
| Landaas & Company, LLC | Milwaukee | $1.93B | — |
| Heartland Advisors, Inc. | Milwaukee | $1.92B | — |
| Klcm Advisors, Inc. | Milwaukee | $1.88B | — |
| Iag Wealth Partners, LLC | Waukesha | $1.87B | — |
| Diversified Management Inc | Milwaukee | $1.87B | — |
| Schaper Benz & Wise Investment Counsel Inc | Neenah | $1.76B | — |
| N.e.w. Advisory Services, LLC | De Pere | $1.6B | — |
| Campbell Newman Asset Management Inc | Milwaukee | $1.44B | — |
| Isthmus Partners, LLC | Madison | $1.44B | — |
| Sentry Investment Management, L.L.C. | Stevens Point | $1.43B | — |
| Mason Wells, Inc. | Milwaukee | $1.42B | 4 |
| Packerland Brokerage Services, Inc. | Green Bay | $1.36B | — |
| Estate Counselors, LLC | Thiensville | $1.35B | — |
| Capital Investment Services of America Inc | Milwaukee | $1.31B | — |
| Madison Wealth Partners, Inc. | Madison | $1.3B | — |
| Associated Investment Services, Inc. | Green Bay | $1.17B | — |
| Oarsman Capital, Inc | Milwaukee | $1.17B | — |
| Kerberrose Wealth Management, LLC | Shawano | $1.16B | — |
| Ern Financial, LLC | Middleton | $1.15B | — |